During November, Guatemala and Honduras hosted the AgroHub 2025 Seminars, a series of strategic events that brought together key stakeholders from the agri-food innovation and entrepreneurship ecosystem. The objective was to strengthen the connection between ideas, capabilities, and opportunities that accelerate sustainable solutions for the sector across the region.
The first seminar took place on November 4 in Guatemala, where representatives from the productive sector, entrepreneurs, academia, and strategic partners participated in a dialogue space aimed at boosting agri-food innovation from a regional perspective. The event opened with welcoming remarks by Moisés Mérida, representative of AGEXPORT, who highlighted the importance of regional collaboration to strengthen competitiveness and sustainability in Central America’s agri-food sector.
In Guatemala, the seminar featured the participation of Sergio Pollak, Victoria Cortés, Simón Echeverry, Luis Villegas, and Gabriela Pérez, who addressed key topics such as collaborative innovation, corporate sustainability, business models and financing, rural entrepreneurship, and agri-food ecosystem success stories. Their contributions provided practical and strategic insights into the challenges and opportunities facing the sector.
The second seminar was held on November 7 in Tegucigalpa, consolidating AgroHub as a strategic platform to connect key actors and strengthen the capabilities shaping the future of Honduras’ agri-food sector. The event opened with remarks by Anabel Gallardo, President of COHEP, who emphasized the importance of collaboration between the private sector, academia, and entrepreneurs as a cornerstone for advancing agro-environmental transformation in the country.
In Honduras, the seminar brought together Miguel Zavala, Victoria Cortés, Simón Echeverry, Boris León (Liontari), and Rafael Valverde, who shared insights and experiences on innovation and emerging food market trends, corporate sustainability, AgriFoodTech business models and financing, Agriculture 4.0, digital agriculture, and sustainable productivity.
Both seminars were developed around the pillars of innovation, entrepreneurship, and sustainability, fostering spaces for knowledge exchange, experience sharing, and best practices aimed at strengthening a more competitive, resilient, and future-ready agri-food ecosystem.
The agenda also included networking sessions and visits to innovation, sustainability, and entrepreneurship stands, where participants exchanged experiences and learned about initiatives already generating impact in the region. These spaces helped strengthen connections and promote strategic alliances among entrepreneurs, companies, academia, and partners.
The progress achieved through the AgroHub 2025 Seminars has been made possible thanks to the growing network of actors who have joined AgroHub throughout the year, activating collaborations that support innovation, sustainability, and the creation of new opportunities for producers and entrepreneurs.
With the successful implementation of these seminars in Guatemala and Honduras, Zamorano University, together with IDB Lab, reaffirms its commitment to creating spaces for dialogue, learning, and collaboration that drive transformation and strengthen the future of the agri-food sector in Central America.
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