Zamorano, through its Zamorano Everlasting Education program and the ESPAE School of Business, successfully hosted the International Week of the PIDA Program, an initiative that brought together participants from Mexico, Ecuador, Colombia, Costa Rica, and Guatemala. This unique program provided each attendee with the opportunity to learn about key topics in both business and agriculture, such as business analytics, AgTech, marketing, storytelling, and product internationalization.
Throughout the week, participants had access to conferences and workshops led by experts, providing valuable tools and practical knowledge on the challenges and opportunities of the global business environment. The experience was designed to enhance attendees' competencies in areas such as strategic decision-making, the use of innovative technologies for the agricultural sector, and efficient product management in international markets.
One of the highlights of the International Week of the PIDA Program was the tours of Zamorano’s Aprender-Haciendo (Learning-By-Doing) modules. These modules, an integral part of the university’s educational approach, offered each participant a hands-on and immersive experience in the field, allowing them to apply their learning to real-world agricultural and agroindustrial environments.
With the participation of countries from Mexico, Ecuador, Colombia, Costa Rica, and Guatemala, the event became a key platform to promote continuous learning and innovation, while also strengthening the connection between the university, the business community, and future leaders in the agricultural and agroindustrial sectors of Latin America.
The International Week of the PIDA Program reaffirms Zamorano’s commitment to training professionals capable of leading the transformation of the agricultural sector, promoting the development of skills needed to tackle the challenges of the 21st century and contribute to the region's growth.
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